Astudiaeth achos: effaith y cyfryngau digidol ar gynnwys a swyddogaeth O’r Pedwar Gwynt ac Y Stamp


Astudiaeth achos: effaith y cyfryngau digidol ar gynnwys a swyddogaeth O’r Pedwar Gwynt ac Y Stamp
(Case study: the impact of digital media on the content and the function of O’r Pedwar Gwynt and Y Stamp)

Sara Borda Green

This article examines the influence of digital media on the contemporary Welsh literary field by describing and comparing two literary magazines that combine printed and digital elements. O’r Pedwar Gwynt and Y Stamp were launched during 2016 and they are the only two literary publications in Welsh with regular presence both on paper and online. By analysing them, traditional ideas about the literary production process are challenged, particularly those relating to the nature of the literary object and the role of producers (editors and authors) and consumers (readers). Based on concepts rooted in media studies (Marshall McLuhan) and the theory of social fields (Pierre Bourdieu) the emphasis will be on the possibilities of projects that combine features of both media and literary productions.


Reference:

 
  	Sara Borda Green, ‘Astudiaeth achos: effaith y cyfryngau digidol ar gynnwys a swyddogaeth O’r Pedwar Gwynt ac Y Stamp’, Gwerddon, 29, October 2019, 6–27.
   

Keywords

 
    Welsh literature, magazine, media studies, digital media, convergence.
    

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