‘Mae hergwd cyn bwysiced â hawl’: newid ymddygiad a pholisi’r iaith Gymraeg


‘Mae hergwd cyn bwysiced â hawl’: newid ymddygiad a pholisi’r iaith Gymraeg
Osian Elias a Gwenno Griffith

Mae ymagwedd ymddygiadol at bolisi eisoes wedi trawsnewid ystod o feysydd polisi cyhoeddus. Diben yr erthygl hon yw datblygu’r berthynas rhwng ymagwedd ymddygiadol a pholisi a chynllunio iaith. Cynigia strategaethau iaith diweddar Llywodraeth Cymru dystiolaeth o’r berthynas eginol hon, ac mae’r uchelgais o filiwn o siaradwyr yn cynnig sbardun polisi amlwg i’r defnydd o fewnwelediadau ymddygiadol ac yn cyfrannu at arloesi ym maes polisi iaith. Esbonia’r erthygl fod y ddealltwriaeth o ymddygiad sydd wrth wraidd ymdrechion polisi’r iaith Gymraeg yn tueddu i bwysleisio nodweddion rhesymol ymddygiad. Dadleuir bod hyn yn esgeuluso dealltwriaethau amgen o ymddygiad ac arfau polisi megis yr hergwd.

Llun: Dmitry Ratushny


Cyfeiriad:

 
  	Osian Elias a Gwenno Griffith, ‘"Mae hergwd cyn bwysiced â hawl": newid ymddygiad a pholisi’r iaith Gymraeg’, Gwerddon, 29, Hydref 2019, 59–80.
   

Allweddeiriau

 
    Polisi, polisi cyhoeddus, newid ymddygiad, polisi iaith, y Gymraeg.
    

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